Nothing's more powerful for building relationships and making people care. Every customer interaction is an opportunity to make a human connection on an emotional level. It's a connection they'll care about. And a customer who cares will pay untold dividends.
Be it a 12-page white paper or a 6-frame banner ad the goal is the same: grab attention, deliver relevance to the right audience at the right time and leave them engaged enough to gift you their most precious commodity-- their time. Reward that sacrifice by consistently delivering content that builds trust.
They say you can't give away what you don't have. Luckily, I've had some tremendous teachers and mentors who've guided me along the way. As a senior creative, it's my obligation to pay it forward, to mentor and nurture younger creatives to help them grow and find their own unique creative voice.