Dan Morales
Chicago, IL 60647
dan@dmoralescopy.com

FUNCTIONAL SUMMARY

• 12+ years as a hands-on senior creative/copywriter, seven at an industry-leading digital agency
• Collaborate effectively with creative teams to deliver executive-level concepts and content for integrated digital marketing/advertising initiatives
• Lead integrated creative campaigns from kick-off through launch, providing content, feedback and creative direction throughout
• Participate in new business initiatives including McGarryBowen 2013 Pizza Hut Pitch Team resulting in $245m account win
• Contributed key creative elements to winning pitch of Federal-Mogul Motorparts digital ad business for iCrossing in February 2015
• Current in marketing tactics, design/industry trends and advancements in mobile/digital technology
• Nurture the skills and career development of junior creative staff
• Consistently contribute to agency award efforts, most recently a 2013 Effie Award, Electronics, Samsung 2012 GS III US Launch Campaign and 2013 FAB Award for Effective Advertising, Integrated, Cheez-It ‘Vote The Top Cheese 2012’ Campaign

EMPLOYMENT

March, 2013 – Present
Senior Digital Copywriter | Freelance
Chicago, IL 60647

Agency clients:
• American Medical Association
• OX: Office of Experience
• O’Keefe Reinard & Paul
• Manifest
• Walton Iasccson
• iCrossing
• Blue Chip Marketing Worldwide
• SoMe Chicago Media Company
• Resource Advertising
• R/GA
• McGarryBowen
• Jacobs Clevenger, Inc
• Designory

August 2006 – March 2013
Senior Copywriter
Razorfish
Austin, TX 78703, Chicago, IL 60661

Fortune 100 clients including Samsung, AT&T, Microsoft, Maxwell House, Cheez-It, Blackberry, Motorola, Beam Inc., ALPO, Oscar Mayer, Purina, Post, Kraft Brands, Kellogg’s Brands, State Farm, Oreo and others

• Winner, 2013 Effie, Electronics, Samsung Galaxy SIII Launch Campaign

• Winner, 2013 FAB Award, Effective Advertising, Integrated, Cheez-It ‘Vote The Top Cheese 2012’ Election Campaign

• Winner, 2009 Two Bronze Horizon Interactive Awards,–Advertising Online, AT&T Movers, AT&T ConnecTech

• Winner, 2009 Internet Advertising Competition, Outstanding Online Campaign, AT&T

• Winner 2007, W3 Gold Award, Game and Gaming
Division, AT&T Mover’s Campaign

• Winner 2007, W3 Silver Award, AT&T Mover’s
Campaign

• Finalist, 2007 SXSW Award, AT&T Digital Lifestyle Center

September 2005
Copywriter | Freelance
ARS Advertising Inc.,
Hoffman Estates, IL 60595

Contracted to concept new campaign ideas and develop copy for web content and POP displays, associate training materials and client pitch presentations for Whirlpool/Kenmore 2006 new product rollout.

June 2004 – July 2005
Copywriter
Leibson McGrath Inc., Advertising
Northbrook, IL 60062

Print, online and copy for clients in the real estate industry including Terrapin Development, Concord Homes, Lennar Builders, New West Reality and various independent developers.

• Winner, Gold Award, The Nationals 2005, Best Campaign for Single Property, Library Tower Chicago, Concord Homes

• Winner, Silver Award, The Nationals 2005, University Station Grand Opening Ad, University Station Chicago, New West Reality

March 2004 – May 2004
Copywriter – Freelance
The Creative Group, Chicago, Illinois 60601

Contracted to Leibson McGrath Inc., Advertising, Marketing and Interactive Media

EDUCATION

Columbia College Chicago, Chicago, IL
Bachelor of Arts, 3.8/4.0 GPA
Marketing Communications/Advertising Copywriting