Oscar Mayer’s ‘Good Mood Mission’ Campaign

 

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We asked people a fun, simple to answer question and let them know that when they did, they’d be helping American families in need.

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We made submitting super simple, either onsite and directly from in-market media banners.

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 Personalized through Facebook, easy to shared, and fun, the ‘Good Mood’ Gallery swelled to over 480, 000 unique submissions.

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The profanity filters worked overtime to make sure no one was in too good a mood.

Turkey Bacon Feature MOS Video

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For the Grand Finale we offered up a once-in-a-lifetime opportunity.

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 The results:

  • 480,000 unique user generated submissions

  • 155,000 new Facebook fans

  • 425,000 coupons distributed

  • 3 million pounds of food donated to Feeding America