”The FAB Awards is a global awards programme focused on exceptional work done for Food and Drink Brands. Now it’s 15th year the awards receive participation from 60 countries.” Categories include Design, Direct, Integrated, Sales Promotion, Advertising, Non-Traditional
Facebook Election Headquarters
Meet The Candidates Videos
Debate and Election Day Videos
Top Supporter Sweepstakes
Cheese Slinging Campaign Ads
Real-time Campaign Tracking By State
The Polls Close
Top Cheese Winner: Hot & Spicy
This was truly the most integrated campaign ever undertaken at Razorfish.
66,929,605 total votes
Over 600,000+ new Facebook Fans
620,000+ unique voters, 2 in 10 came back to engage more
Most importantly: double-digit sales increase – up 25% across eight featured SKUs during the program.