”The FAB Awards is a global awards programme focused on exceptional work done for Food and Drink Brands. Now in its 15th year, the awards receive participation from 60 countries.” Categories include Design, Direct, Integrated, Sales Promotion, Advertising, Non-Traditional
Cheez-It fans are rabid in their love for original Cheez-Its. But they have eight different flavors and wanted us to do a variety play. We decided to let the voters choose. And choose they did, by the millions.
Facebook Election Headquarters
Meet The Candidates Videos
Debate and Election Day Videos
Top Supporter Sweepstakes
Cheese Slinging Campaign Ads
Real-time Campaign Tracking By State
The Polls Close
Top Cheese Winner: Hot & Spicy
This was truly the most integrated campaign ever undertaken at Razorfish.
66,929,605 total votes
Over 600,000+ new Facebook Fans
620,000+ unique voters, 2 in 10 came back to engage more
Most exciting: double-digit sales increase – up 25% across 8 featured SKUs during the program.