Winning awards is easy. Winning business? That’s a whole other ball of wax that takes a whole other set of skills. Charm and swarm pay a part, of course – but in the end it all boils down to a simple fact: big thinking wins big accounts.
I was hired by McGarry Bowen to join their recent Pizza Hut pitch, contributing digital ideas and creative. Great team. Great experience. Great win for McGarry Bowen: $245 million.