‘Drops of Good’ Community House Renovation Campaign

Below is the first TV spot ever produced by Razorfish. Our online videos were so successful, they asked us if we would pitch a TV spot in support of the campaign. Across three teams, my concept was selected to move forward with. Another first.

‘Drops of Good’ Community House Profile Videos

Ten community houses from across the country garnered votes in hopes of winning a $50,000 renovation from Rebuilding America. Each house got a Facebook Tab with a profile video. I wrote the videos, the site, and Facebook Tabs.

 

‘Drops of Good’ Website and Facebook Pages

 Explore and vote online and on Facebook

 Sharing and email helped houses get more votes.


This is where the magic happens, after the vote, when it’s shared with the masses on Facebook walls

 Explore and Vote for all Houses on a single page.

Winner Landing Page and Video

Adamsville Recreation Center Renovation Video w/Julie Bowen

 The results:

  • Over 2,100,000 votes

  • 500,000 unique visits

  • 170,000 new Facebook fans

  • 3,000+ submissions on “What good should we do next?”